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Article: Anni Lu: Sustainable beauty in jewelery form

Anni Lu: Bæredygtig Skønhed i Smykkeform
Anni Lu

Anni Lu: Sustainable beauty in jewelery form

When jewelery and sustainability go hand in hand
Jewelry is about much more than just wearing beautiful objects. It's about creating a connection to feelings, memories and nature. At Anni Lu , a Danish jewelry company, they understand this deeper meaning of jewelry. They believe that jewelry should be fun, colorful and not taken too seriously. Their jewelery is delicate, easy to mix and match, and evokes dreams of ocean waves and journeys to distant beaches.

The story behind Anni Lu
Anni Lu was founded in Copenhagen, Denmark, in 2013 by creative director and designer Helle Vestergaard Poulsen. The name Anni Lu is a combination of the two people who inspire Helle the most: Her late mother, Anni, and her daughter, Luella. This personal connection and inspiration gives Anni Lu jewelry a unique feeling of love and family warmth.

A commitment to sustainability
Anni Lu not only strives to create beautiful jewelry, but they also want to create a healthy, fun, inspiring and meaningful community for everyone around them.

In addition, Anni Lu follows the SMETA audit programme, which ensures high standards in working conditions, health and safety, environment and business ethics. They test all materials to ensure they do not contain dangerous metals or chemicals. Anni Lu also supports local charities in Bali and Kenya to ensure work for women.

Durable jewelery for you and the planet
Anni Lu produces carefully handmade jewelery with a focus on quality and durability. They strive to create jewelry that can last for years if cared for as indicated in their care instructions. Each season they also make upcycled jewelery to minimize waste and create sustainable products. Finally, they are constantly working to improve their shipping and distribution to reduce CO2 emissions.

Anni Lu is more than just jewellery; it's a commitment to creating beauty in a sustainable way, both for you and for the planet. Each Anni Lu piece of jewelry carries with it the story of love and dedication to making the world a better place.

Shop Anni Lu here

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